The Passage, A Charity In London, Will Force You To Confront Your Own Visual Biases (VIDEO, PHOTOS)

Posted: December 4, 2013 by satherej in Uncategorized

Begin To Live

The Passage, a charity based in London, has come up with an ad campaign that proves how far a simple idea can go.

Last year, the organization decided to have its volunteers stand in for the homeless at London’s Victoria station.
Incredibly, donations went up by 25 percent in a three-hour time frame, according to CLIO Healthcare, proving that visual bias dictates who we give to and who we walk past.

The Passage provides resources such as basic care, education and housing to the homeless to inspire them to want to change their lives. More On Story!

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